Hi all,
In the chapter on media relations, I touch on some of the different ways you can use multi-media to get the word out about your program.
The ideas are really endless - and chances are, even if you're using multi-media in your program, you've probably only touched the tip of the iceburg...
In this post, I want to talk about using your own homemade videos. With all the tools available on the internet today, it's amazing what you can do - and it doesn't have to cost a fortune. In fact, with just a little creativity, you can come up with some really great, professonial looking stuff.
Here are just a few ideas:
1. Create a video to recruit volunteers. Think about your target market - who are you trying to reach? If you're trying to reach kids, what about using a popular song in the background, and show pictures of some of your other volunteers working on projects? (You could even get your volunteers together and create your own rap song...)
2. Create a video to showcase your community. Take a video tour of some of the neighborhoodds, pictures of kids (get parents permission first, or only shoot from the back and fuzz out faces), your local food bank or homeless shelter.
3. Create a video for training purposes. This can be anything from teaching people how to use a computer, learn a new software, fill out forms or paint a wall.
After you've created and edited your video, what do you do with it?
One of the best resources today is called "UTube" ( http://www.utube.com ) Post the video on utube, and share it with others. Put it up on your Website. Email the video to others - community members, funders, potential partners or volunteers. Send the video to your state office and post it on member's pages or blogs (Like this one for example!)
I found a video on utube that I'm going to share with you in a minute, as an example of what you can do! Watch for it!
technorati tags:VISTA, Volunteers, Americorps, Utube, multi-media, videos, recruiting
No comments:
Post a Comment